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The Market Is Heating Up - So Should Your Listing Strategy

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The Market Is Heating Up - So Should Your Listing Strategy

As temperatures rise in Tennessee, so does the real estate market. Summer is one of the busiest home-buying seasons, especially for families looking to relocate before the new school year. If you’re thinking about selling, now is the time to act. But selling in a competitive season means you need a strategy that stands out.

Why Summer is Prime for Selling:

  • Longer daylight hours mean more opportunities for showings and open houses. Buyers have more flexibility to view homes in the evenings and weekends.
  • Families are on the move and looking to get settled before school starts in August.
  • Higher buyer demand during the summer creates a sense of urgency that can lead to faster sales and potentially higher offers.

Your Summer Selling Strategy:

  • Stage for the season: Embrace natural light. Use light linens, fresh flowers, and clean, airy decor to give your home a summery feel. A light and bright atmosphere appeals to buyers.
  • Boost curb appeal: Keep the lawn green and manicured, plant vibrant seasonal flowers, and consider repainting your front door for a fresh look.
  • Price strategically: Overpricing will hurt you in a competitive market. Work with your luxeSOUTH agent to review current comps and local trends to hit the market with an attractive, accurate price.
  • Professional marketing: Invest in high-quality photography, a 3D virtual tour, and social media campaigns. Listings that stand out visually get more clicks and more showings.
  • Flexibility is key: Be ready to accommodate showings, even on short notice. Convenience increases the chances of getting offers quickly.

Selling during summer is all about maximizing exposure and timing. Let luxeSOUTH Realty guide you to a smooth, strategic sale.