As fall brings a more cautious market, pricing becomes critical. With some buyers holding off and many sellers hoping to close before the holidays, even a small pricing misstep can keep your home from standing out – or selling at all.

Why the Right Price Matters:

• First impressions are everything. Most online views happen in the first 7 days. If the price is too high, you’ll lose buyer interest quickly.
• Overpriced homes sit longer. As days on market increase, urgency drops, and buyers start wondering what’s wrong.
• The longer you wait to adjust, the more leverage you lose. By the time you lower the price, buyers may have already moved on.

How We Price Strategically:

• We evaluate comparable sales within the last 60-90 days.
• We look at seasonal demand and active competition.
• We advise on buyer behavior trends (such as average list-to-sell ratios).
• We create a custom pricing strategy that builds momentum.

In short: the right price means the right buyers. And at luxeSOUTH, that’s our specialty.