In today’s market, buyers often find your home online before they ever step inside. With scrolling and swiping replacing traditional house hunting, it’s essential that your home stands out visually – especially on Instagram and social media platforms. Beautiful, polished images generate attention, excitement and, most importantly, showings.

What “Instagram-Ready” Really Means:

• Declutter ruthlessly: Clear countertops, tidy shelves, and remove personal items. Minimalism photographs best.
• Lighting is everything: Use natural light where possible. Turn on all lights for listing photos and avoid overly warm or harsh bulbs.
• Neutral tones win: Walls painted in soft grays, beiges, or whites help buyers envision their own decor.
• Focus on lifestyle: Create moments in the home such as cozy reading nooks, coffee setups, or fresh flowers on the dining table. These lifestyle elements make your home feel inviting and aspirational.
• Curb appeal counts: The front of the home should be pristine—fresh mulch, trimmed bushes, a clean doormat, and maybe even a seasonal wreath.

Bonus tip: Video walkthroughs and Instagram Reels are increasingly popular. Consider a 60-second highlight reel of your home’s best features. 

luxeSOUTH Realty’s marketing team can help coordinate everything from professional photography to full social campaigns. Presentation is everything, so let’s make sure your home is share-worthy.